Mini Usa Essay

Although there is millions of people watch the ads in TV, the most of â€Å"right† viewers miss it. For example, if only 1% of total viewers are potential consumers, the ad is not cost effective. – Recall or hold the information. It is difficult for people to recall or hold the information if they are interested in the product currently or in future. Internet advertising and online customization Emphasize on internet advertising and make an online customization service to potential consumers to design their own unique motors. MINI USA may take full advantage of customization of cars. This may also find some unknown consumers. Pros: -Huge viewers. Internet advertising can be viewed by a lot of viewers. -Internet advertising had reached a tipping point and was about to enter a period of accelerated growth. -Low cost Cons: -Senior citizens are not online in the same numbers as younger generations. -People may ignore ads when they are browsing webpages. Most people do not browse webpage aimless and they have a goal to find what they want, so they may ignore the ads. Recommendation Internet advertising and online customization would be recommended due to several reasons. Firstly, internet advertising is cost effective since it has a lower cost and can be viewed by a lot of people. Secondly, the television advertising and printed ads are declined. However, internet advertising was about to grow. Thirdly, online customization would be interesting, so consumers may send their customized motors to their friends and it may create more participants and discover more potential consumers. Finally, the potential buyers of MINI are

Globalization and Technology Essay

Friedman explains how 10 ingredients, he calls â€Å"flatteners† which has inadvertently brought about a new global business environment. The 1st flattener is the â€Å"Fall of the Berlin Wall†, where Friedman explains how on 11/09/89 the Berlin Wall came down and exposed the continents into one globalize trading world. Friedman explains about six months after the â€Å"Berlin Wall Falling† the â€Å"Windows Operating System† computer chip exploded and launched the beginning era of internet PC revolution. He calls this era â€Å"The Fall of The Walls and the Rise of The Windows†. Explaining how the â€Å"Wall† stood in the way of globalization. Six months after the Wall Fell the Windows Operating System 3.0 shifted and created a single graphical interface. The 2nd flattener was the date 08/09/95 having an immense impact which I believe is a milestone in the history of our technology growth and its repercussions was when Netscape, a internet b rowser (which is a drop box that is illustrated on computer screens giving a outburst of availability to the internet’s world wide web of information and created an open highway with no speed limits), went public. As Netscape became available to all people at their finger tips it played a key roll empowering individuals with massive amounts of information and helped commercialize and set open standards, equally facilitating all of the world’s people with virtually the same chance of opportunities for growth. This phenomenon is greatly indicative to the remaining of Thomas Friedman’s flatteners and their implications, good and bad, on human kind essentially defining what he meant with the statement: â€Å"The World Is Flat†. The Netscape browser brought the internet to life and gave us the .com boom creating a bubble of wild crazy investments which facilitated the fiber optic boom. Friedman explains how an overinvestment of 1 trillion dollars in five years into fiber optic cable inadvertently connected the world through the internet. Which lead us to the â€Å"Workflow Software†, the 3rd flattener where all the software programs and standards that connect PCs with ba nds of cable to allow work to flow, such as Microsoft Word. These events fountain a technology revolution, which virtually connected everyone’s application to everyone else’s application. Creating a new global platform where Friedman describes this era as a collaboration of platforms, flattening the world. This platform marks the end of a new beginning as Freidman describes â€Å"The Genesis Moment†. Freidman explains how this Genesis moment fueled a network connecting  Ã¢â‚¬Å"people to people†, â€Å"companies with companies†, â€Å"people with companies† and â€Å"more people with more different places† and so. Thus, starts the emergence of Freidman’s theory â€Å"The World Is Flat†. This new platform is based on a collaboration of the following six flatteners. Starting with the 4th flattener in which Friedman labels as â€Å"Outsourcing† was built around the â€Å"Y2K† fade. Outsourcing was the product of collaboration which allows departments of large companies to work out of State, and more so, to work out of our country. This collaboration aided companies to disaggregate a good proportion of their business processes and source it out to anywhere around the world at a lesser cost than it would have otherwise cost here in the US. Outsourcing gave way for companies to take advantage of high skilled laborers with low-cost wages, utilizing them as vehicles for companies to gain profits and develop an exponential boost of effective efficiency by tremendously improving their overall production and operations increasing profit margins. Although, many American companies probably did not stop to analyze the repercussions of their gains. The 5th flattener is â€Å"Off Shoring†, which is built around China joining the World Trade Organization. Off-shoring is taking an entire factory and physically moving it from the U.S. to a foreign country and integrating into global production operations. The 6th flattener is â€Å"Open-Sourcing† where the writing of â€Å"Linux† was created. Linux is a computer operating system program and is the biggest competitor’s to Microsoft’s operating system program. This new operating system â€Å"Linux† was created by a collaboration of computer sc ientists on the internet who demanded no money for their efforts allowing this free program to be downloaded by anyone who seeks it out. Linux is the biggest competitor to Microsoft whereby under cutting Microsoft, Friedman emphasis, how it would be hard to bet â€Å"zero†. â€Å"Supply Chain† is the 7th flattener which is built around Wal-Mart, as Freidman stated, represents the construction of a hyper-efficient, down to the last atom of efficiency global supply chain of operations. Wal-Mart successfully capitalized on MIT (management information technology). An example is where as you take an item off a Wal-Mart shelf in one city, that item will immediately be in production in China. Surprisingly, Wal-Mart doesn’t manufacture anything, but has successfully held itself as the biggest American retail company by innovation of a global supply chain to the last atom of efficiency. â€Å"In-Sourcing† is the 8th  flattener. UPS, an express package delivery service company capitalized on in-sourcing by taking over internal logistics of companies such as Toshiba. This way of business is not an e asy situation but can successfully be done by normal standardization company set-up where UPS will repair a broken item of Toshiba products. UPS virtually creates and operates a replication of Toshiba’s repair center. Toshiba agrees to pay UPS to operate this repair services for their customers in which UPS delivers the repaired product back to the original customer where Toshiba never touch their own products. The 9th flattener is where Friedman describes as â€Å"Informing† examples are Google, Yahoo, and Microsoft search engines. These informing tools allow you to collaborate yourself with unlimited amounts of data, information and resources. Informing is a way where we as individuals can collaborate ourselves with information. The 10th flattener is what Friedman calls â€Å"Steroids†. This is wireless technology, voice over the IP, and advances in computer microchips and storage capacity. He explains how Steroids basically turbo charge all nine of these new forms of collaboration and make it so you can now use anyone of these advances from anywhere through any device. These ten flatteners complement each other and converged into a single global web enabled platform. Without plan these events of convergence overlapped and complemented each other, working together with multiple forms, melting any world’s gaps and virtually bringing all people together closer than ever before. Friedman summarizes the flatteners by explaining how â€Å"three convergence of technology† makeup the 10 flatteners are as followed: †¢ 1st Convergence: Globalization 1.0: where the world changed from â€Å"Large? to Medium† and the agent of this global change were through countries. Globalization 2.0: where the world changed from â€Å"Medium? to Small† and the agent of this global change were through companies, markets and laborers. Globalization 3.0: where the world changed from â€Å"Small? to Tiny† and the agent of this global change were not countries or companies but individuals and small groups. Where individuals world wide, now have access and the ability to facilitate, embrace, and empower themselves individuality with any advancements they may desire. This global change has flattened the economic playing field geographically through time, distance and language providing the opportunities of capitalism and its byproduct is competition world wide for all people of the world. Essentially, this defines Thomas  Friedman’s meaning of â€Å"The World Is Flat†. †¢ 2nd Convergence: The need for adaptation of our new flat world habits where resources, rather it be natural or synthetic, are more evenly distributed among all living people of the world therefore resulting in a negative amount of resources allocated for each American’s average income level. Friedman tells a detailed personal story when he experienced the flatten world describing how he once lacked new information and therefore failed to take advantage of attaining his airplane flight boardin g pass the night before starting at 12:01am. Other passengers took advantage and utilized their resource tool of new technology where customer service provided by Southwest Airline’s internet we2 site. Even thought other passengers on the same airline flight as Thomas Friedman was able to receive their airline-boarding pass the night before the flight. Allowing the other passengers more free time before having to arrive at the airport and not having to stand in a waiting line. According the Friedman’s writing, we as Americans would have to learn to view the world from a different perspective, understanding and accepting competition will increase and we may get less for our dollar in the near future. Friedman called this process where people will have to horizontalize themselves. He explains when the world goes flat the value increasing is not created vertically, in single sections or companies, but is increasingly created horizontally by who is collaborated with what companies, inside and outside your company and/or companies you buy from as consumers. People having to horizontalize them selves and to think very different about how we collaborate within firms and with other firms in order to reach new value creation. An example is when computers became available to the average consumer and businesses, people had to adapt to a very different workplace and work habits in order to collaborate with the new technology. †¢ 3rd Convergence: Freidman states the last convergence is since all of this globalize collaboration been accruing there was a massive quite perfect storm was being created â€Å"3-billion† people who were out of the game walked onto the playing field of trade and consumerism from China, India and the former Soviet Union. Freidman recognizes that approximately only 5% of those three billion people can plug in and play after calculating the numbers it turns outs to 150 million people, which equal the size of the American workforce today. Freidman’s main argument of his book is the triple convergence of the ten  flatteners that are flattening the world, the convergence of a whole new way of doing business is much more horizontal rather vertical including three billio n new players. In general, Thomas Friedman finalized his argument by emphasizing â€Å"the world is flat and I’m here to tell you that everything we called IT revolution these last 20 years, was just the warm-up act that has been the sharpening and the distribution of the tools of collaboration. Now you are going to see several billion people increasing quickly learn how to use and apply those tools across a whole new range and forms of collaboration†. I agree with much of Friedman’s theories and the flatteners he chose to describe the extreme important impacts that affect our IT revolution world to at which the state it is in today. Freidman chose these events as milestone, where I would add emphasis on the importance of the sequential pattern of the flatteners’ events in which they transpired. Much through pure chance the sequence of events our technology growth and it processes just fell into action, rather for better or for worst, it was bound to happen. And if you ask most Americans if they think we should have not had the opportunity in attaining these advance technology leaps, I would prognosticate that most people would not forgo these gains for anything less regardless of the repercussions. I believe the most important flattener is 08/09/95 when Netscape went public because it opened an express highway of doors of opportunities with no speed limits, in my opinion, having one of the greatest technological improved impacts on human kind by immediately and direct changing our standard ways of living and increasingly potential capabilities. When Netscape became public it gave us a huge stepping-stone of advancement connecting the people of the entire world to each other. This change gave way for all of the other leaps of events to unfold without such a change Friedman’s other collaboration could not have taken place in the matter in which it did. This technology metamorphosis has allowed people to work from their homes, communicate to family members that are out of the country, and educate themselves with tons of information. I agree with Friedman in that â€Å"learning to love learning† are important elements missing from our culture’s view of education today. People must know that learning is never ending. There is always some skill or fact that is unknown that can be learned, but only if that person has a desire to learn. Even though children have the greatest opportunity to gain knowledge,  many children do not take advantage of it. They should realize that learning is constant and that educat ion is very powerful. Although I do not agree with Friedman in that â€Å"learning to love learning† is â€Å"most† important elements our society is missing from our culture’s view of education. I believe first and foremost public schools from 1st grade all the way to BA degree with in a university should be facilitated and paid for all American children with governmental taxes. National health care and wage insurance can help people survive while they are unemployed. Basically, we Americans should go back to the basics in that our society should enforce (good old fashion morals) basic conduct that reflects morals and respect utilizing integrity anything we do. The opposite is true in which we allow the media and forms of other public exposure to report stories with exaggerated facts and/or information that adversely affects our children’s view of themselves and everything around them. Should we go back to basic traditional teaching where in the beginning of child’s education building a strong foundation in our children’s life incorporating strong work ethics including a strong sense of pride in the all work and accomplishments attain. I believe if these foundations are bestowed within our children’s lives, the results will give them empowerment, enabling and encouraging our children in the right direction so that, when needed they can educate, empower, enable, and encourage themselves in becoming the most efficient individual collaboration. Understanding this way of life and incorporating these values within our daily lives utilization of fewer resources. Americans must acknowledge that we may have to learn to live with fewer luxuries and learn to be more conservative with natural resources but not necessary having to accept a weaker economy for the sake of it. There is a limited amount of natural resources available at any given time on earth and after these natural resources are evenly divided out per individual, the amount per individual is very small in size. Therefore, I do believe Americans should start adapting to new ways of living and consume fewer resources per individual. Many people may agree with my belief that Thomas Friedman failed to emphasis, what I call â€Å"individual re-shapers† where Americans should re-evaluate (re-shaping) their morals, integrity, honor and trust and try to incorporate these ideas within the intra-structure of American families, public schools, public facilities,  communities, cities, states, agencies, government, services, products and companies of the United States. If Americans would utilizes the same amount of time and investments, monetary and non-monetary, within our society moral values as whole and start new policies that will complement our global changes. These changes can initiate with my extremely important idea of â€Å"individual re-shapers† by developing and morally growing in a positive direction for the better good of all people around the world as a whole. Some â€Å"individual re-shapers† are technological advancements within public schools, which is essential for success and may have exponentially increasing our standard of living and helped improved most Americans everyday life by starting with our children. Another â€Å"individual re-shapers† is restricting the media to mislead or avoid the real truth of WORLD NEWS and not allow political groups or public positions and agencies to utilize law suites and avoid addressing real society moral problems of the American people. This can facilitate our country to be effective in a continuous society that morally develops at a rate parallel to the repercussions of technologies developments. The most important knowledge I have acquired from Thomas Friedman’s book â€Å"The World Is Flat† is the confirmation of my own personal beliefs as well as my personal career plans and professional development that incorporates and utilizes my code of honor and integrity in whatever I do in my life, rather it be a branch manager overseeing many employees, and/or a wife and mother (in which I believe is one of the hardest but important jobs a person can hold) raising children that reflecting the same, if not better, code of conduct in the ir life.

Young Goodman Brown Essay Example | Topics and Well Written Essays - 1500 words

Young Goodman Brown - Essay Example 1. Analysis of Allegory and Symbolism Allegory and symbolism in the naming of characters The forest and the Devil 2. Faust myth, Puritanism and the American culture Christian symbolism Salvation and fulfillment of temptation 3. The role of the unconscious mind as a key aspect of the narrative 4. The meaning behind Goodman Brown’s journey into the forest The spiritual state of mankind Conflict between church and state The battle between evil and good 5. The allegorical representation of Faith Faith as a fictional character Pink ribbons 6. Conclusion The tale that has been narrated in Young Goodman Brown is a representation of a plethora of emotions, understandings and feelings that individuals confront in their quest of life. However, this characteristic of Nathaniel Hawthorne’s narrative is only observable from a broader perspective because the centre of the story focuses on a notion that dictates the actions of the characters and especially those of the protagonist, Go odman Brown. As stated by Ellis Nathaniel Hawthorne’s work â€Å"is the classic American short story of a guilty conscience† (2). ... Indeed, the naming of Goodman Brown’s better half as Faith is not a coincidence or happenstance; in fact this decision of Hawthorne’s is one of the many evidences which point towards the writer’s desire to lace his narrative with Christian symbolism. Zhu identifies the naming of characters as an example of the use of allegorical devices, a comprehension of which can aid readers in comprehending the narrative and what the writer intends to project through the journey of his protagonist into the forest (58). The purpose of this paper is to examine the presence of Christian symbolism, allegory, imagery and representations of faith in Young Goodman Brown by exploring and addressing a range of questions to enhance the scope of the discussion. Furthermore, other aspects of the narrative that are analyzed in the paper involve an interpretation of dialogues to develop a conceptual understanding of their meaning and their critical role in the development of the story. Acc ording to Zhu, the first vivid representation of the use of allegorical devices is evident in the naming of the characters, for the writer the protagonist’s name appears to represent a striking contrast where â€Å"Young† is essentially indicative of the character’s innocence and inexperience while, â€Å"Brown† defines his attraction to the somber and ominous forest which is the key setting of Hawthorne’s short story (58). As stated previously, it is the name of the protagonist’s wife which comes across as striking and intriguing when used within the context of the story and what it fundamentally represents. Zhu comments on Goodman Brown’s exclamation of the words â€Å"My Faith is gone!†when he

The New Central Planning Essay Example | Topics and Well Written Essays - 4500 words - 1

The New Central Planning - Essay Example Pitched to a general audience, "The Federal Reserve and the Financial Crisis" is part of the chairman's praiseworthy effort to increase Fed transparency.  The first two lectures cover the origins and history of the Fed. Mr. Bernanke identifies three primary functions of central banks: to conduct monetary policy (i.e., controlling of the supply of money by setting interest rates); to serve as lenders of last resort (i.e., providing liquidity for important institutions to stave off financial crises); and to regulate the financial system (i.e., limiting the risks that banks and other players in financial markets may take). Yet he hardly discusses the quantity of money in circulation or the Feds effect on it. The omission reflects the fact that Mr. Bernanke has dramatically altered the nature of central banking. Under his management, the Fed now tries to determine to which sectors the economy's savings flow, and monetary policy has become solely about setting interest rates.  To his credit, Mr. Bernanke considers the merits of the classical gold standard, in which the dollar was fully redeemable for a specific quantity of gold. He believes that its gains in long-run price stability were more than counterbalanced by the short-run economic fluctuations it caused. But as University of Georgia economist George Selgin pointed out after the lectures were delivered, the chairmans argument against the gold standard suffers from some severe weaknesses. For starters, it ignores the path-breaking research of Christina Romer, former chairman of President Obamas Council of Economic Advisers, which demonstrated that the frequency and severity of recessions werent significantly greater before the Feds creation in 1913 than after World War II. This casts doubt on the ability of the Fed with its fiat money to tame the business cycle any better than did the gold standard without the Feds intrusions.

Case discussion Essay Example | Topics and Well Written Essays - 500 words

Case discussion - Essay Example The approach however conveys high levels of commercial risks because of the momentum that RAN has been gaining and the possible negative effects of the campaigns. The media’s involvement is likely to propagate RAN’s objective to the global society that is also Citigroup’s consumers. Similarly, students’ subscription to RAN identifies its developing potential to influence the society. RAN may therefore succeed in convincing the public that Citigroup is destroying the environment, and therefore the people’s lives. This would harm the bank’s corporate image and reduce its marketability, especially for consumer services. The result will be a reduced revenue level. Ignoring the campaigns with the assumption that they do not succeed will however allow the bank to benefit from project financing besides retaining its consumer market control. It is however a risky assumption (Stanford Graduate School of Business 1- 11). Delaying RAN’s objective by negotiating over few and minor changes to the group’s project financing initiatives is another option. It offers benefits of reducing the group’s proactive campaigns and its effects on the bank’s corporate image and demand for the bank’s consumer services besides sustaining project financing in the short run. The option’s disadvantage is however the already impaired corporate image and its associated effect on demand for consumer products. RAN may decline to the delayed tactics and proceed with the campaigns towards compromised corporate image and reduced demand for consumer services. Its benefits are however average revenues from both consumer services and project financing services. Entering into negotiations over changes that are more significant is another option for the bank. This offers potential benefits of the group’s withdrawal of its campaigns and informing the public of the bank’s interest in corporate

Current Technologies Research Paper Example | Topics and Well Written Essays - 2000 words

Current Technologies - Research Paper Example In fact, in order to learn strategies and development techniques for mobile web development we would not need to learn something new. However, we will need to look at website design in an innovative way, one that is definitely more limiting as compared to the design of normal website browsers. In addition, to deal with this kind of issues that occur in mobile website design, and to get results that are as helpful and user-friendly as our normal website, a number of innovative problem-solving skills are necessary (Chapman, 2010; Cameronmoll, 2008; Smashing Editorial, 2012). Moreover, both the mobile web development and desktop web development appear to be a little bit different areas however the technology, skills and development ideas required for these both areas of development appear to be similar. This report outlines the similarities and differences between these two types of web development. This report will discuss these areas with respect to a number of factors. Type of users A survey on a mobile technology usage showed that the mobile users till 2009 have increased to 3 billion all through the world. Without a doubt, the Internet usage on mobile devices is gradually rising. Additionally, these days we can see a number of types of users who use different kinds of mobile devices. In addition, in the majority of mobile internet users we see people who are interested in social networks, news feeds and entertainment. On the other hand, desktop web users are a little bit higher. Also, these users can be of any age and any gender. In this scenario, they use desktop web systems for carrying out a wide variety of tasks (Chapman, 2010; Cameronmoll, 2008; Smashing Editorial, 2012). User environment The mobile web environment is extremely aligned to content, context, and component specific atmosphere. Alternatively, access to web based data and contents on a mobile device is mostly affected by surrounding circumstances, or simply the informational significance of t he job that we currently have, and the future potential of the systems being utilized. As compared to the desktop web experience, where we have a widescreen space, we also have much higher speed of web access that is much more reliable. The data input into desktop web systems is also very fast due to the usage of mouse and keyboard. On the other hand, the mobile web usage is frequently limited to a small mobile screen, one-handed experience and irregular interaction. In addition, it can be significantly assessed that desktop web systems and mobile web systems are very much different in user environments. Moreover, the mobile web systems are restricted and slow while desktop systems are much wider and reliable systems (Chapman, 2010; Cameronmoll, 2008; Smashing Editorial, 2012). Screen sizes Some of the common resolutions for standard cell phones comprise 101? 80 pixels to 320?480 pixel screen. In other words, this screen size of mobile web development is very limited. Hence, we have to put all information and data in this limited area. On the other hand, the desktop web development provides very much freedom while designing these systems. In addition, mobile web creates need to put a lot of effort to design systems in a way that they can offer a great deal of user support and capability for placement of information in

Short Answer Assignment Example | Topics and Well Written Essays - 250 words

Short Answer - Assignment Example The intercessions become more dedicated and intricate as the stratagems employed at a particular stage are looked into. 10. The watchword is to challenge the negativities and encourage the positive aspects. For example, when the light is put on, the darkness automatically disappears. If the procedure has to work, it should include viability, desirability and efficacy. The responsibility rests upon teachers as well as the parents. Their positive dispositions leave an effect as for the teen’s capability to partake in societal and activities in the educational institution. The three areas of insufficiency abilities elucidated are communications skills, social skills and self-management skills. Constructive behavior backing, being primarily a teaching method, is successful. 11. Certain broad factors need to be identified such as goal identification, collecting information, developing assumptions, support plan design, execution and watching. Primary prevention approaches focus on intercessions employed on an educational institution-wise system for learners. This stage of deterrence is defined "primary" because majority of the students are treated on identical terms, also relating to identical stage to the intercession. The primary deterrence level is of consequence by the numerical point of view. Secondary level interventions are for a small and limited group as per the exclusive requirements of the students of this group which include societal backing like sharpening social skills by specific exercises or educational sustenance. Tertiary-level packages are mostly intensive or individual-based intercessions and are the most inclusive and intricate. Behavioral strategies categorized under PBS are many to enable toe students to transform their behavior. S ome of these strategies are delivered through the consultation process by teachers. To prevent the most severe forms of problem behaviors, normal social behavior in